We live in a world where we need our software solutions to be easy to access when we’re on the move, and simple to use. That’s why Software as a Service (SaaS) businesses have become so popular and necessary. However, it’s a crowded marketplace, and you will need to do your best to keep your SaaS business at the forefront.
It’s not necessarily about getting your brand out there on as many advertising platforms as possible, such as print, radio, and television anymore. For a digital medium, you need a digital strategy that will reach and connect with your target audience. Here are some digital advertising strategies that will keep your leads coming and your client base growing.
Free Trials
Offering free trials to lure in customers and wow them with a product has been a SaaS advertising staple for many years. There’s a good reason for that: it works. People like the word “free,” so if you are able to get them to try you out, there’s a good chance you will be able to retain them. This will get your foot in the door, so to speak, and you can start a conversation with them about the product and what you can do to meet their needs. Potential clients will feel like they have a say in how the software is developed, and you can, at the very least, get some valuable feedback. Free trials cost you very little, but can gain you a lot.
Content Marketing
Content marketing is a major digital marketing strategy for any type of business. With this strategy, you aren’t focused on advertising your specific products and services. Instead, you generate and share content that is engaging and educational for your target audience. Good content will keep generating you leads over time, since your content is out there forever. Creating good content means investing in the strength of your brand, since your audience will come to trust and enjoy the content you produce. Make sure that your content is properly branded with your logo and colors. If you don’t have a logo, create one quickly using a logo generator and get started. Businesses who use web scraping proxy for marketing and sales purposes may want to monitor websites’ (e.g. competitors) offerings for a specific geographical region in order to provide appropriate product features and prices.
Engage and Respond on Social Media
One of the best ways you can promote your brand is by being responsive on social media. Customers want to feel like they have a connection with a brand, and you can provide that through personalized communication. If someone asks you a question on Facebook, then quickly respond with a friendly message. This can start a conversation that you can use to promote your brand’s personality and your products, and position yourself as the place to go to solve their software problems. The opportunity to connect should never be disregarded, since a positive exchange of information can lead to benefits for both parties. In fact, these types of connections may even help someone find their dream job on Facebook – whether your company is actively hiring or not, you may run into talent without even looking. Perhaps you’re at a stage where your business is growing and you simply don’t have time to respond to social media messages. If that’s the case, you can hire freelancers that will be able to get the job done quickly and efficiently. On Facebook, if you respond promptly to every message, you can earn the “very responsive” badge. When potential customers see this badge, they know that they can trust you to answer their questions quickly with no delays.
Search Engine Optimization (SEO)
When people need to find a product or service, they pull out their phones or pull up their preferred web browser and search for it. A business can thrive by optimizing their site to appear at the top of the results page for searches related to their sector. This is even more important as a digital advertising strategy for SaaS businesses, since their potential clients tend to be technologically savvy. Like content marketing, you need to create content on your website that will get your site indexed by search engines. Strategic placement of keywords, tags, and links will all help you achieve this. Your social media can also help you get external links to your site, which will build your site’s relevance and give your site more authority with search engines. More and more people do all of their business searching online through their phones and devices, so make sure that your site is optimized for mobile use as well.
Be Yourself and Show Yourself
SaaS startups trend to be youthful, energetic, and positive. Customers will respond to that, so you can connect with them by sharing behind the scenes stories and images of your business. You can also show off any community contributions you’ve made, such as team-building volunteer outings, or donations from staff fundraisers. This type of SaaS advertising will help put a face to the name of your brand, and it will resonate with potential clients. By showing yourself and your team, you can build trust by reminding customers that there are real people behind the product who want to provide solutions to their software needs.
SaaS advertising doesn’t have to cost you a whole lot of money to build leads and grow your client base. It takes creativity, hard work, and some solid strategies to see success.
