Cloud computing was on a meteoric rise even before a world-changing pandemic caused everyone to stay at home for most of a year. Now, it’s more common and necessary than ever, and that growth is not showing signs of slowing down. That means that there are more businesses and workplaces looking for services than ever before. Correspondingly, Cloud companies and software as a service (SaaS) companies have been popping up in unprecedented numbers to respond to the need.
If you are running one of these companies, then you need to do whatever you can to stand out in a now crowded marketplace. Here’s how you can help your future customers find your products and services.
Content Remains King
A couple of decades ago, you could base an entire marketing campaign around a slogan or a creative scenario. It’s not so simple anymore. A huge part of digital marketing is getting eyeballs to your website. How do you do that? By ranking high on search engines. To do that, you need to have good content on your site.
Search engines are looking for sites that don’t just have keywords that match search terms. They are also looking for websites that are proving themselves to be authoritative, reliable, and trustworthy. Your content must be well-written, and also provide value for users. Create blog posts that answer questions and give information about your industry or sector. With more people using voice search, they tend to ask questions into their devices as opposed to typing in disjointed words to search. If you are successful in answering those questions, search engines will reward you.
Bundled Services
Offering bundled services provides extra value for your clients. That’s something to market all on its own, however you can do more with this concept. Bundling allows you to charge a lower price for several services than they would pay to purchase each separately. Those are the cost savings. However, by offering a variety of options, your clients can also save themselves the time and effort of searching for other vendors and cloud companies to provide them.
Along with bundling, you should always work to retain your customers with new features and services as time goes on. You can charge more for these options, or just provide them to keep customers satisfied with your products and services. Make sure that you do whatever you can to find out what pain points your customers tend to have, and what barriers they have when working with your products. That way, you can develop effective and useful options that your customers will love and will build loyalty and trust.
Social Media Marketing
Social media marketing can be hard. What kind of content should you post? Should your feeds be solely sales and promotion-based to bombard your followers with your products? When it comes to social media, the 80/20 rule is a good one to follow. Much like with your website content, you want your social media content to build trust and provide a sense of authority for your brand. This means that 80% of your social media content should be informative and engaging, while 20% of your content can be sales-based.
For your non-sales content, try to bring some of your brand’s personality into it. This will be more engaging for your customers and allow them to better connect with you. Make sure that you respond to questions and comments on your posts. This is especially true for negative comments and reviews. Effectively dealing with a dissatisfied customer can help build loyalty with that customer. Not only that, but doing it on social media means that other customers will see your excellent service and be suitably impressed by it. Social media is an opportunity to showcase your products, but it’s also a chance for your clients to connect with your brand.
Analytics
One of the best things about digital marketing for your cloud company is the opportunity for detailed metrics on almost everything you do. You can track where website visitors are coming from, how many of them convert, and which pages hold interest the longest. If there’s a weak link in your chain while getting the customer from a prospect to a buyer, you can identify it and fix it quickly.
Are there keywords for which you are not ranking well? You can quickly update your content so that you can improve your performance in that area. There is no limit to what you can track in regards to customer behavior and the success of your marketing campaigns. The best part is, with the right tools you don’t even have to lift a finger. The work is done for you, and you can run a quick report. The right analytics will help you quickly plug in gaps and strengthen the areas of your campaign that need it. This will make your campaigns more effective and provide better ROI.
Digital marketing is here to stay, and for cloud-based companies, it is absolutely vital. You can’t take it for granted, since there is so much competition out there in the cloud services marketplace. Make sure that you do everything you can to stand out in the crowd to help you reach your sales goals.
